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Jimmy D was established in 2004 by James Dobson. He has a strong reputation for fusing a soft femininity with something all together more dark and sinister creating an edgy street appeal.

Designer James Dobson is self taught in fashion, has a bachelor of design from Massey University, and has spent many years working in high end retail enabling him to have an understanding of how far he can push things. I enjoy walking that fine line between what creatively inspires me and what I think will sell. When people buy my clothes, I want them to buy an idea that has excited or inspired them in some way.

Jimmy D is stocked in select boutiques in New Zealand and Australia.



Prism Effect A/W 2010

The Autumn/Winter 2010 collection ‘Prism Effect’ from Jimmy D takes inspiration from mysticism, crystals and geometry - faceted and crystalline shapes are paneled into loose drippy tee shirt dresses, diamonds are cut out of the back of garments, and extruded box like shapes cling to the sides of voluminous dresses softly draping in a way the belies the hardness of their geometric construction. This play against hard and soft continues with long ties that are cleverly attached internally into garments allowing loose paneled shapes to be bound close to the body. Graphic designer Kylie McKenzie created the season’s prints, including a line drawing of an imaginary faceted jewel and a collage of mystical multi coloured crystals – perfect for layering under any number of sheer, languid, oversized silk pieces also in the collection.